Authenticity, individuality and transparency
Richard Edelman has been to a few blogging and the media events recently and posts some stimulating observations here. Buzzmetrics' review of mentions of the 20 top global brands indicates that...
View ArticleNike reports... at last
Neville Hobson alerts me to Nike's first CR report since the Kasky case brought public reporting from Nike to a rather abrupt halt. There's bound to be tonnes to think about in there but for starters...
View ArticleNovel feedback
Feedback forms. Something about them makes them a chore. At the end of conferences I am extolled to fill in a sheet of questions about what I liked and didn't. Events I've run have had them, even, but...
View ArticleSustainable business leadership - update
Gil Friend has emailed to ask me to direct altfunction readers to the updated Declaration of Sustainable Business Leadership: 'Sustainable Business - A Declaration of Leadership' now has its own web...
View ArticleJust in case you missed it: here's why blogs matter
Type 'Nike reports' into Google and you get at no.4: altfunction. A small (but one would hope, almost perfectly formed) weblog with a certain focus. Someone visited altfunction through Google from that...
View ArticleEcomagination: Makower on GE
When one of the world's largest companies announces that the future is green, there's more than a little scepticism in the air. But when a respected environmentalist who has worked on the project adds...
View Articlegapingvoid: why corporate blogging works.
A typically pithy post from Hugh McLeod on why corporate blogging works - with diagrams and everything... I won't quote verbatim here, but have a quick look before reading on below. Hugh's point 7 is:...
View ArticleNaked Conversations: Edelman
Shel Israel and Robert Scoble's book is no longer to be called the Red Couch but Naked Conversations - a good title: provocative and revealing. As part of the research, they've been interviewing...
View ArticleBlogging: tool or ethic?
Please excuse the question: it's late where I am and I've been trying to simplify an issue that's been buzzing around my head for days. When literally millions of people have blogs, can the blogosphere...
View ArticleWe're sorry to interrupt this blog...
...but altfunction may undergo a brief hiatus over the next few weeks. I've left Forum for the Future and tomorrow start at KPMG, working in the ICE Advisory team, advising the media, technology and...
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